Lee Murphy's Distinctive Homes Selling Strategy

She stages homes to sell

with no additional cost to the Seller!

• Staging homes to sell - free of charge to the Seller! 
• Results-Oriented Marketing
• Multi-tiered Print & Internet Exposure
• Innovative Print & Internet Design Concepts
• Keen knowledge of neighborhood real estate markets and local real estate trends 
• Proven Experience & Track Record
• Extensive Marketing & Communications Background

As a marketer of distinctive homes, Lee knows that discretion and perfection are not just the goal, but the imperative. Lee's drive to implement a results-driven marketing strategy tailored to a Seller's unique property underscores the success of every home she sells.

As your real estate agent, Lee will create and implement a marketing strategy tailored to your unique property. This customized, fully integrated approach combines Lee's distinctive knowledge of the local and national markets and her innovative marketing ideas with Coldwell Banker's substantial corporate marketing power.

Lee is one of the very few agents who will stage a home to sell at no additional cost to the Seller.  Before the advent of the many television shows dedicated to staging a home, Lee was a strong advocate of making a house shine through carefully chosen interior pieces.  The changing real estate market has underscored the need for sellers to make the concessions necessary to compete with other listings, and a big part of this is staging a home.  However, this often comes with a hefty price tag.  Because of Lee's early advocacy of staging, she has a large aresanal of staging pieces that she provides at no additional cost to the Seller.  So for the seller, this means less hassle in meeting stagers, not having to provide a large downpayment for furniture companies, and - the bottom line - a substantial savings. 

The decisions involved with selling a home are among the most important decisions in our lives, and as most will attest, some of the most stressful. Further complicating the situation are potential moving logistical issues, financial concerns and legal contracts and documents associated with selling a home.

Lee has a proven track record in alleviating and eliminating the stress involved with selling your home. Throughout the process she will provide you with concrete action steps to help you with every step of the home selling process through such actions as:

Relentlessly pursuing results-oriented, high profile marketing:

• Multi-tiered exposure to potential Buyers through the use of various mediums, such as print, online, the regional multiple listing service (MLS), direct mail, and multiple open houses
• Individual property web sites
• Professional photography and professionally designed blueprints of properties
• Concentrated use of Internet marketing resources, with an emphasis on continually upgrading online marketing tools to attract buyers to individual properties
• Using www.leemurphy.net as a daily resource for both Buyers and Sellers
• Well-designed and attractive print advertising that displays a property to its fullest advantage
• Ad placement by utilizing Coldwell Banker's extensive marketing network to promote property, both on-line and in print form, such as in the International Herald Tribune, the Washington Post, and the Washingtonian.
• Ad placement in community based newspapers, such as The Hill Rag.

• Advising a Seller on how to dress a house for success, including options on home staging and advice from professional home stagers.
• Suggesting reputable repair and maintenance crews.
• Helping a Seller determine the best asking price for the home.
• Developing a strategy to show a Seller's home.
• Direct marketing to Lee's extensive network of regional, national and international brokers and agents.
• Individual showings of properties, should seller's schedule demand discretion.
• Private showings to any potential buyers, following agency guidelines.
• Promptly advising a Seller of changes in the market.
• Presenting all offers to a Seller quickly and assisting with evaluating all offers and providing a proceeds summary.
• Monitoring a Buyer's loan process through commitment, including the property appraisal.
• Advising a Seller immediately of any event that may threaten closing.
• Monitoring the status of all contract contingencies.
• Coordinating and monitoring the settlement process through closing.
• Being present at closing to accompany a Seller through the process.